Business insights and articles written by our team of world-class experts.
Bluehour Is Now a Stripe Climate Pledge Partner
At Bluehour, we’re passionate about making a positive difference in the world. That’s why we’re excited to announce that we have joined Stripe’s Climate Pledge—a
5 Strategies for Increasing Client Retention
Did you know that a five percent increase in your company’s client retention rate can yield a 25-29 percent increase in revenue? If you want
What Is Voice Search’s Impact on Marketing?
Over one-quarter of consumers (27 percent) use voice search on their mobile and smart devices. There’s no doubting the convenience of voice searching for consumers.
How Digital Marketing Grows Businesses
Digital marketing is necessary for companies that want to grow their business, attract new customers, and meet revenue goals in the digital era. It’s an
Inbound vs. Outbound Marketing
What does your business do to find new customers? Knowing your top marketing priority is important to find new clients and growing your business in
The Power of Social Proof
Social proof is a powerful thing. Think about the last time you were considering trying a new restaurant. Chances are, you didn’t pick one randomly.
4 Reasons Why Content Is King
When it comes to your website, content is king. That’s been true since 1996 when Bill Gates wrote an essay proclaiming that “content is where
Digital Marketing Funnels Explained
Think about a time that you’ve gone online to purchase something. You may have been looking to purchase a new pair of shoes or to
What is the Buyer Journey?
Online shoppers typically take their time before hitting the “buy” button in today’s digital landscape. Consumers want to research and find the best solution to
Crafting a Buyer Persona
When building a marketing strategy, it is integral that you understand your target customer and their characteristics. This is where the buyer persona comes into
Creating Effective Remote Teams
The global pandemic played a significant role in establishing the new normality of remote work and the desire for greater work-life balance. Due to this,
Digital Marketing Strategy for eCommerce
If you’re an eCommerce company, you know digital marketing is vital to your business’s success. Creating optimized campaigns can help you reach your target audience