Universal Analytics v. Google Analytics 4
In April 2022, Google announced the sunsetting of Universal Analytics (UA) and, subsequently, the transition to the new Google Analytics 4 (GA4) platform. UA will
What Makes Good Content?
Regardless of whether you run a local brick-and-mortar shop or an online business that caters to people worldwide, content marketing should be the first place
Marketing with UGC
User-generated content, or UGC, is a powerful marketing tool. UGC is any content created by users of a product or service. Brands can then use
Marketing During Economic Downturn
As the world becomes more and more digitally connected, businesses are finding that they need to adapt their marketing strategies to keep up. Digital marketing
Black Hat v. White Hat SEO
There’s a good chance you’ve heard of search engine optimization (SEO), but do you know the difference between white hat practices and black hat practices
Best Practices for UX/UI
Every day the internet is expanding with new sites, applications, and more. One of the most important aspects– regardless of whether it’s mobile or desktop–