Local SEO takes the searcher’s location into account when returning search results on queries. This is because Google knows that oftentimes when people look up a certain product or service they require something as near as possible to where they are currently located.
This is especially helpful for businesses with a physical location. As it allows their nearby customers to discover them online. In this post, we will outline seven benefits of local SEO in 2022.
Establishing a Strong Presence Online
This does not just apply to local SEO but to SEO overall. Working on your rankings and domain dominance will benefit you and your business immensely. In relation to local SEO, one of the main benefits is awareness. By optimizing your website for your area, it makes it easier for your customers and potential customers to find you. Furthermore, by focusing on dominating rankings in your specific region, you can have an advantage over chains and larger companies that may operate across multiple states/countries.
SEO for local businesses ensures that you receive not only traffic but the traffic that will most likely lead to conversions.
Attracting New Customers
Expanding on the previous point, Local SEO introduces your business to people living within your area of operation. Search engine algorithms take into consideration proximity as a factor and promote your website to nearby customers looking for a product or service that you provide.
For example, if someone is looking to book a grooming appointment for their pets, they would ideally like to book at a pet grooming shop nearby. With local SEO optimization, you will not only appear in these organic searches but also in map results. This is a valuable stream of prime customers that you miss out on by ignoring the power of local SEO for your business.
Acquiring Repeat Customers
Now that local customers know that you exist, there’s no doubt that if your product or service is memorable, that they’re going to keep on coming back. Furthermore, if your
product or service is truly exceptional, you can assume that these customers will refer you to their friends or family through word of mouth.
As you rank higher in the results, your credibility and reputation grow with it. This is how you establish your business as the “go-to” for what your business offers.
Reduce Costs for Advertising
SEO is one of the most difficult, yet most valuable methods of online advertising that exists. While it may be difficult, the payoff is worth the effort. Instead of paying hundreds or realistically thousands of dollars every month on Google or Facebook advertisements, by building yourself a solid SEO foundation, your website will do most of the work for you. You can have ready-to-convert customers find you through their organic searches, costing you and your business next to nothing.
TIP: Make sure to optimize your website for mobile or you will miss out on a considerable amount of traffic. Over 60% of Google searches are made on mobile devices!
Optimizing for Long-Term Success
SEO is one of the most surefire ways to ensure that your business stays relevant no matter the industry that you’re in. Google is constantly tweaking its rules and regulations, and generously rewards sites that put in the work. So it’s important to be on top of your SEO.
So you can see, clearly, optimizing for SEO will help you scale your business more than most other methods. Its cost-effectiveness is already enough for you to invest in it.
Maintaining Your Competitive Edge
Your competitors are likely optimizing their websites for SEO, among other things to increase their sales and market share. In order to keep an edge on your competitors, you must maintain a healthy SEO score and high rankings for your crucial keywords. Hopefully, by now you can see the necessity of good SEO hygiene.
Build a Strong Local Following
Lastly, make sure to take advantage of social media and pair it up with solid SEO practice to further solidify your business in the local market. A strong social presence will also in turn have SEO benefits, which we can further expand on in future posts.
By having a medium where people can interact, ask questions, leave comments, and reviews, you increase engagement among your customer base and influence future customers through the praise of your existing happy customers.
In 2022 it’s nearly impossible to run a growing, profitable business without the proper SEO strategies in place. We hope you take these tips and apply them to your own business to take advantage of the benefits that optimization can provide!
If you want to start the new year right with an effective digital marketing strategy, SEO optimization, and a renewed social media presence, let us help you! Contact Us.