person in a virtual reality headset

It’s tough to stand out amongst all of your competitors. Businesses & digital marketers need an arsenal of tools and strategies under their belt in order to have an edge. How do they acquire these advantages? By being early adopters of the latest trends and advancements. Based on the data gathered last year, here are the upcoming trends in digital marketing for 2022.

Influencer Marketing

Most marketers can agree that investing in influencer marketing for the upcoming year is a smart idea and we suggest that you follow suit. This form of marketing has taken platforms like TikTok, Facebook, and Instagram by storm. Becoming a haven for celebrities and micro-influencers alike.

Whether you’re looking to add a unique touch and creativity to your campaigns or reach a focused target demographic, influencer marketing is the go-to strategy this year.

Video Marketing (Short-Form)

With the rise in popularity of video-centric social media platforms like TikTok and YouTube, it’s very apparent that video content is all the rage these days. Many consumers feel that video content is far more engaging than many other forms of media, and the numbers prove that.

The technique? Keep it short and simple. Catchy, shocking, funny, and smart video marketing will be the key to a lot of businesses’ successes over the next 12 months.

Mobile Forward

Would it surprise you if we told you that half of website traffic or searches are done through mobile devices? Well, that’s the case in 2022.

It’s an understatement to say that a lot of people own smart devices like phones and tablets today and that they make purchases from them. The percentage of sales online is shifting further towards mobile year after year, and it’s not showing signs of slowing down. As a business, it’s no longer enough that you have a website – you need to have a mobile-optimized website, period.

Social Responsibility

Businesses today can’t simply rely on a good product or service, they also need to operate with moral advocacy. Consumers are becoming increasingly conscious of what they purchase and who they are purchasing from. Therefore brands with a mission, cause, or core values are likely to see more growth than their inactive competitors.

So clearly, being a socially responsible brand in today’s society matters. Choosing a mission or cause and incorporating it as a core theme in your advertising or company is one key to a more successful 2022.

Virtual Reality & The Metaverse

Last but not least for our top digital marketing trends for 2022, we recommend that you consider utilizing virtual or augmented reality. While it might seem like just a fad, the technology has advanced immensely in recent years, and it will continue to grow.

Not to mention that VR and AR open up a world of possibilities – literally. VR and AR build on the real world to create an entirely new, digital world. In 2022, companies already have customers interacting with digital versions of their products and services, for example. The possibilities are endless. Adopting the technology now will provide you with a major advantage as it advances.

In the world of digital marketing, it is crucial to keep up with the shifts in the market. This is why understanding and implementing the upcoming trends for the year will immensely benefit you.

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