Digital marketing is necessary for companies that want to grow their business, attract new customers, and meet revenue goals in the digital era. It’s an integral part of any business strategy. With the right tactics and tools, you can keep your brand connected with customers online and continue to scale your business in the right direction.
Over the last few years, digital marketing has transformed and taken a new shape. With a digital marketing strategy, your business can build authentic connections with your audience and align your messaging with your overall goals. Knowing your goals and strategy is crucial, whether you’re a startup looking to get your feet wet or a business looking to scale in the upcoming year.
Why Digital Marketing?
Digital marketing helps your business maintain its competitive edge and gain the online recognition you need to sustainably scale your business. These marketing efforts help improve your searchability and overall brand visibility. Digital marketing is typically low-cost and has a high return on investment. Businesses need to adapt as the world continues to go digital. Without content, social media profiles, or a website, you won’t grow as you want.
Digital Marketing for Growth
There are several digital marketing channels to take advantage of. Before you dive in, consider where your primary audience is and what you can do to make contact. While every business and industry is different and has different needs, here are three digital marketing avenues you’ll want to prioritize.
I. Content Marketing
Content marketing is intertwined in almost every marketing practice. It’s in the copy you write for social media, the emails you send to newsletter subscribers, and the landing page copy you write for a product launch. This content is designed to persuade, educate, or inform. However, you can’t just write a few sentences and call it a day. You’ll want to be strategic and intentional with your words. Your content should add value and solve issues.
A content marketing strategy is key in helping you gain credibility with your target audience and retain your current audience. Everything you write for your business needs to align with your brand’s tone, voice, and messaging.
Here’s a list of different types of content marketing:
- Email Marketing
- Blog Content
- Landing Pages
- Social Media Posts
To truly grow your business with content marketing, you need to understand the wants and needs of your target audience and look for ways to connect with them.
II. Search Engine Optimization
Have you ever wondered how search engines can find and show you exactly what websites relate to your search? Well, here’s a short explanation.
Search engines use bots to crawl pages on the internet. These bots collect information about each page on the viewable internet and add them to an index. The index is constantly growing and adding new websites and pages. Search engines use a series of rules and criteria to grade your website and determine which pages of your website are relevant or helpful.
To ensure your business ranks higher than your competitors, you’ll need to be strategic and have a search engine optimization strategy. SEO helps businesses improve their searchability and gain organic traffic. Every website, blog, and landing page needs to be crafted with search engines and your customers in mind. For the best results with SEO, always take a people-first approach to your content.
III. Email Marketing
Email marketing is one of the most worthwhile marketing channels your brand can take advantage of. It’s been found that, on average, for every $1 you spend on email marketing, you gain a return on investment of $36. Effective scheduling, cadence, and strategically created content to continue to nurture your customers and increase revenue over time.
To succeed in your email marketing efforts, you must ensure that your campaigns and copy align with your brand voice and are not spammy or irrelevant.
Prioritizing Your Marketing
There are many ways to improve your business’s digital standing and attract new customers in your target markets. However, it is important to know where these customers are and how to effectively make contact with them. Hopefully you now have a better understanding of the different channels available to you and how to take full advantage of them.
At Bluehour Digital, we focus on elevating our client’s marketing through effective strategy and providing the tools needed to succeed. Contact us today if you are ready to get more from your search engine optimization and content marketing strategy.