All the time, businesses are investing resources and time in marketing campaigns. Are you confident that your marketing strategy is directed in the right places? In advertising, the return on investment (ROI) is a crucial factor all businesses must consider. With all of the different marketing channels available, the ability to maximize your digital marketing ROI is critical to maintaining reliable growth.
So which channels deliver the most outstanding returns? Let’s explore.
It is well known that email marketing yields the highest ROI of all marketing channels. Also known as retention marketing, email provides a way for companies to connect directly with their customers. Potential clients generally must opt-in to receive a company’s emails, so they’re likely more willing to open the messages and learn about your offerings and the latest news.
While email marketing is mainly associated with newsletters, you can also use it to promote time-relevant content like sales or product launches, send personalized messages to prospects, and nurture leads.
Search Engine Optimization (SEO)
Are you looking to acquire new leads and build traffic? Try Search Engine Optimization. On average, 68% of consumer online experiences begin on a search engine, where people actively seek possible solutions and answers to their questions. When people are actively looking for something, there’s a greater chance that they’ll arrive on your website if you provide a solution to their question or need.
You can ensure your site offers the solutions by optimizing your content and blogs to bring in high-quality traffic which will grow conversion rates. Ensure you include the specific keywords consumers are searching for.
While content marketing ties into SEO, there are distinct differences. A good content strategy can benefit a website immensely, one best practice to follow is; not bombarding your audience with selling messages when they’re not ready. Your current and potential customers will think you’re only concerned about the sale and might avoid doing business with your brand in the future. If you find yourself gaining negative reviews, this can counteract all of the solid work you have been doing.
Consistently develop and distribute valuable content, including ebooks, videos, blog posts, and case studies. This will establish your reputation and can drive customers or leads to perform an action (purchase, subscription, follow, inquiry).
Social media also ranks among the most effective marketing channels, providing opportunities in both organic and paid segments. Social media allows you to interact with customers firsthand and build visibility. By curating a brand presence, you’ll find more ease in marketing your products or services.
Facebook advertising delivers the greatest ROI thanks to its massive user base, and services like advertising for Messenger, Feeds, and Marketplace.
Paid Search Marketing
This is among the most dominant online advertising approaches offering excellent and nearly immediate results. Its main benefit is for new businesses looking to grow traffic or sites seeking to capitalize on search intent to achieve their goals quicker.
This value will vary from business to business and will depend on your budget and the intricacies of your marketing campaign. Moreover, paid search marketing is a top revenue driver responsible for more than a third of online sales.
We’ve touched on all of the marketing channels with the highest ROIs. Each of these has its own unique benefits, and using a few or all of them in conjunction could aid your marketing goals immensely.
Are you looking for the insight and guidance of a reliable digital marketing partner? We’d like to introduce ourselves! Our team at Bluehour Digital Marketing specializes primarily in SEO, website development, and content marketing. We can help you achieve your KPIs for lead generation, traffic, and more.