One of the basic factors to remember when building and maintaining a business website is to keep user engagement as high as possible. When engagement with users is high, it not only points toward an increased lead generation rate, but it also shows that consumers value your products and services.
The Types of Engagement
Users engage with your website in numerous ways. Depending on the content you have, users interact with it in different ways and according to their own personal needs or whims. A simple look into the user experience (UX) given by your website can help you improve your capacity to engage with customers.
To help you understand them a little better, you can see them in two broad categories: passive engagements and active engagements.
Passive users are the most common type of consumer—they simply lurk around browsing through your website. They’re simply reading and absorbing your content, either looking for something in particular or just scanning for relevant information. A precious few would be there to just look at images and videos—while limited in interaction, it is still considered an engagement.
Active users, on the other hand, actually do something with your information and content. Aside from the decisive act of a consumer to “buy” something, others still would use your content or your website to discuss, comment, or leave reviews about your services and products. There are even those who share your content on social platforms—further spreading your business and brand.
Methods for Increasing Engagement
Knowing this, there are several ways to spur engagement. By improving some aspects of your website, you can entice a visitor to spend more time on it—thus increasing the chances of converting a lead.
Website Optimization
Optimization is incredibly broad, which can make it difficult to achieve without professional help. This mainly involves making the web design as consistent as possible across all browsers and devices—thus allowing a user to view it in the same way through almost any digital platform.
Aside from the design, it also involves the loading speed and response times of your website. Slow websites are frustrating for a user, possibly causing them to leave before actually engaging with your website.
Useful and Enriching Content
Content is the main factor in fuelling your engagement. A website without content will greatly minimize you chances of making a sale—if you’re even found at all! Having good and value-adding content won’t just spur your engagements higher, it will increase your search engine rankings too!
Prioritize Navigation
Your website’s navigation is incredibly important to your users—which is why you should prioritize this factor on your website. A website with poor navigation prevents a user from finding the information they want and need, which is incredibly frustrating for your web visitors. By adding a good search function and slapping it on a well-designed layout, then your users will have a good time scouring through your website.
Conclusion
User engagement is one of the most important factors when having your website developed. A website that can’t engage with its consumers is a waste of digital space, as it can’t attract the audience that it was created for.
When seeking to improve engagement, simply look into the user experience your website provides and ask yourself whether its a good one. By tweaking your UX, you can improve your engagements, inevitably raising your lead conversions as well.
Are you looking for a digital marketing agency that can help boost your user engagement? At Bluehour, we provide full digital marketing solutions that can help you enhance the efficiency of your business website. Get in touch with us and schedule a consultation today.
Bluehour is a Digital Marketing Agency based in Seattle.