More than 70 million websites are operated on WordPress today, which makes competition tighter than ever. The figure is also a testament to the impact of WordPress as a CMS platform, and why it continues to affect the digital landscape for marketers, companies, and consumers alike.
The technical side of WordPress plays an integral role in the efficiency and success of a website. It’s more than just content marketing, blog writing, and design. If you’re looking for ways to further the reach of your website and gather more conversions, here are four simple but effective ways to market your WordPress website:
1 – Ensure that your WordPress site is responsive on all devices
Google has moved to mobile-first indexing which means Google predominantly uses the mobile version of the website content for indexing and ranking in the search engine results page (SERP). Because of this, if you wish to market your site more effectively, the first thing you need to do is optimize for mobile. As you build your website think of the end-user and their experience on your website while browsing from their mobile device.
2 – Optimize images to help your site load faster
Google will get priorities in the image sector of your site. Restrictions on this area will rely heavily on the photos. Optimizing the photos will help your site load faster, increase its performance, and make it more accessible. Doing so will boost your site traffic significantly and make your site more accessible on Google. To maximize your site’s traffic, you may also opt to do the following:
3 – Get involved with guest blogging
Guest blogging is another fantastic marketing tool, which is quite different from your usual content creation. As opposed to just writing and submitting relevant content, guest blogging involves long-form informational blog posts, which appears on another website. The idea is to have it published on a website with more traffic than yours—this ensures that you gain exposure and credibility. At the same time, visitors can be linked back to your website.
4 – Utilize an Email Marketing Provider WordPress Plug-in
Running a business means staying in touch with your audiences. This is best done through email marketing, especially when you’re offering new products or services, as well as any discounts or promotions. Using an EMP tool enables you to embed a signup form where customers can interact with on your WordPress website, further encouraging customer engagement. From there, you will be able to keep in touch about your products, services, or any promotional events. Offering a strong lead magnet as an incentive to your visitors to sign up encourages your audience even further.
Marketing your WordPress website can seem like a daunting task, especially since millions of other businesses rely on it. The moment you get the hang of it, however, your marketing efforts will be sailing more smoothly. The best possible way to keep your numbers up is through following Google’s algorithm rules. At the end of the day, it’s your actions that determine your success. Remember that marketing is a continuous process, which is why it’s important to continuously experiment, discover, and follow new industry practices.
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