Think about a time that you’ve gone online to purchase something. You may have been looking to purchase a new pair of shoes or to find a hotel to stay in during a vacation. In your search, you likely saw
Online shoppers typically take their time before hitting the “buy” button in today’s digital landscape. Consumers want to research and find the best solution to their problems with many available options. The time before making a final purchase can be
When building a marketing strategy, it is integral that you understand your target customer and their characteristics. This is where the buyer persona comes into play. When you truly understand your customers and their interests, it becomes easier to market
In digital marketing, understanding your audience is one of the most critical steps in developing your company’s marketing strategy. How can you effectively market your products to them if you don’t know who your target audience is or what they
Regardless of whether you run a local brick-and-mortar shop or an online business that caters to people worldwide, content marketing should be the first place you get started in your overall marketing strategy. Why? The right content strategy can help
User-generated content, or UGC, is a powerful marketing tool. UGC is any content created by users of a product or service. Brands can then use the content to promote that product or service. Uses for this content can include; reviews/testimonials,
One of the basic factors to remember when building and maintaining a business website is to keep user engagement as high as possible. When engagement with users is high, it not only points toward an increased lead generation rate, but
