Let’s face it, things won’t ever go back to pre Covid days. In fact, things seem more unsteady now than ever before. However, just because the economy is uncertain doesn’t mean you should put your marketing efforts on hold. In
Businesses are increasingly turning to digital marketing to reach their target audiences as the world becomes more digital. But the world of digital marketing is constantly changing. What worked last year may not work this year, and what works well
Did you know that a five percent increase in your company’s client retention rate can yield a 25-29 percent increase in revenue? If you want to invest in marketing strategies with a significant return on investment (ROI), consider focusing on
Over one-quarter of consumers (27 percent) use voice search on their mobile and smart devices. There’s no doubting the convenience of voice searching for consumers. However, did you know it can also help you expand and improve your marketing strategy?
Digital marketing is necessary for companies that want to grow their business, attract new customers, and meet revenue goals in the digital era. It’s an integral part of any business strategy. With the right tactics and tools, you can keep
What does your business do to find new customers? Knowing your top marketing priority is important to find new clients and growing your business in new directions. Whether it’s PPC, cold calling, or email marketing: Everything you do likely is
Social proof is a powerful thing. Think about the last time you were considering trying a new restaurant. Chances are, you didn’t pick one randomly. Instead, you probably looked at online reviews or asked your friends for recommendations. We all
Think about a time that you’ve gone online to purchase something. You may have been looking to purchase a new pair of shoes or to find a hotel to stay in during a vacation. In your search, you likely saw
Online shoppers typically take their time before hitting the “buy” button in today’s digital landscape. Consumers want to research and find the best solution to their problems with many available options. The time before making a final purchase can be
When building a marketing strategy, it is integral that you understand your target customer and their characteristics. This is where the buyer persona comes into play. When you truly understand your customers and their interests, it becomes easier to market
If you’re an eCommerce company, you know digital marketing is vital to your business’s success. Creating optimized campaigns can help you reach your target audience and boost sales, reducing the total effort required to drive the results you desire. This
It is an excellent idea to create a well-designed website or update your existing website when looking to improve your digital presence. Not only will you likely see a boost in traffic to your site, but you’ll also see your
Short-term marketing tactics such as special offers and promotions might temporarily boost traffic and sales when investing in your brand and business. However, if you’re looking to build your business and take it to the next level, you’ve got to
In April 2022, Google announced the sunsetting of Universal Analytics (UA) and, subsequently, the transition to the new Google Analytics 4 (GA4) platform. UA will officially cease the collection of new data on July 1, 2023. You may wonder what
As the world becomes more and more digitally connected, businesses are finding that they need to adapt their marketing strategies to keep up. Digital marketing is the process of using online channels to promote and sell products or services. A
Every day the internet is expanding with new sites, applications, and more. One of the most important aspects– regardless of whether it’s mobile or desktop– is the user experience and interface (UI) design. It’s how the customer or user interacts
All the time, businesses are investing resources and time in marketing campaigns. Are you confident that your marketing strategy is directed in the right places? In advertising, the return on investment (ROI) is a crucial factor all businesses must consider.
In 2022, you cannot run a business without a well-thought-out plan. It’s time to evaluate your business’s existing marketing strategy and make effective changes. With a honed in plan of action, you can efficiently tackle your company goals for the
