It is well known that search engine optimization is one of the most important aspects of a successful online company. However, you may be unaware of what you can realistically expect from your SEO efforts in a short and long
In April 2022, Google announced the sunsetting of Universal Analytics (UA) and, subsequently, the transition to the new Google Analytics 4 (GA4) platform. UA will officially cease the collection of new data on July 1, 2023. You may wonder what
There’s a good chance you’ve heard of search engine optimization (SEO), but do you know the difference between white hat practices and black hat practices in SEO? You may be wondering what ‘hats’ have to do with Search Engine Optimization
So, what is content marketing? By definition, “it’s the development and dissemination of useful, relevant, and consistent information in order to attract and maintain a specific audience – and, eventually, to promote valuable consumer action.” However, the primary use case
Local SEO takes the searcher’s location into account when returning search results on queries. This is because Google knows that oftentimes when people look up a certain product or service they require something as near as possible to where they
With the continued presence of COVID-19 around the globe, more and more businesses are growing wary over when they’ll be able to resume their operations. Industries, specifically in the retail and travel sectors, are facing massive losses in terms of
